Chaco Footwear
Textile Print Design & Design Direction

Before there was Flyknit…
Chaco was creating intricately woven textile based footwear of a different kind. For nearly three decades Chaco has been making the “ultimate sport sandal” for outdoor adventurists. The brand has a loyal following with customers showing off their iconic “Z” wrap Chaco tan-lines as blazing badges of honor.

My work on the this brand included multiple seasons of designing and directing woven graphics across a full line of Chaco sandals and shoes, as well design/technology branding efforts, and retail sales tools.

Design : Webbing Graphics

Each season the graphic direction was inspired by strategic seasonal trend documents that aligned with specific user personas.

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Design : Technology Branding

Design : Retail Components

Design : Retail Support Tool

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