Poetry is often described as having the ability to make the ordinary feel new, and the new feel familiar. Similarly, logos have the ability to make new things memorable and relatable, while making the everyday feel unique and special.
Ideally I want every mark to feel personal to both the organization it represents and the people that organization aims to serve. For this reason I take great pride in crafting these small thumbprints of a brand. I give attention to the craft and construction of each detail, and almost always create fully custom (or at least largely modified) typography.
But, regardless of the final execution they each begin the same way… with an idea, a pencil, and a bit of paper.
Below is a collection of various marks I have developed for a range of clients (and a few personal endeavors).