Giant Bicycles

The world’s largest manufacturer of bicycles.

My work for Giant included a design refresh to the Ride Life campaign, retail design direction for the Boston Giant Cycling World store, and the design of the 2011 Full Line Catalog, including print guidelines for globalization.

 

Print : 2011 Full Line Catalog

For the 2011 catalog I leveraged and expanded on the Ride life campaign “path” as the main visual direction for the book.

This path serves as the main wayfinding system throughout the catalog, while also communicating the feel and intensity level of each product category.

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Retail : Giant Cycling World Boston

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Print : 2011 Ride Life Ads

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