Microsoft XBOX

During my roughly four and a half years at JDK, I worked primarily on the Xbox 360 brand. I was responsible for lead design as well as design direction on various design efforts:

Console packaging, Xbox LIVE packaging, accessory system redesign, product photography direction, console unboxing / setup experience design, international lifestyle photography, visual language evolution, brand management, and the development / maintenance of all ongoing global usage guidelines.

 

Packaging & Photo Direction : Black / Elite

Brand : International Lifestyle Photography

Packaging System : Accessories

Brand : Visual Language Evolution

Packaging & Photo Direction : Monaco  (Race Wheel)

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