United Airlines
Defining a new digital ecosystem.

During my time at IA Collaborative, I had the privilege of working alongside an amazing group of people while leading a multi-year series of projects aimed at taking a user-centered approach to develop a new system of digital tools and redefine United's travel experience.

One project included in this work was the redesign of United’s website and ticket purchasing experience.

The site captures more than $1 million in ticket sales every hour, and accounts for roughly 90% of the company’s revenue.

Design : Structure & Approach

Design : Guidelines

Early Concept : Adaptive Contextual Menu (Persistent Throughout Site)

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Early Concept : Contextual Imagery & Messaging

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A full case study of the larger Digital Ecosystem design is available in person only.

Please contact me if you are interested in discussing the broader design effort in more detail.

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