In 2009 Stefanie Brechbuehler and Robert Highsmith founded the architecture and interior design studio Workstead. I had the good pleasure of working with them on this project in 2011.
The goal was to create a site that showcased their portfolio of project work and served as a primary channel for selling their lighting and furniture products. In both cases they desired an atypical solution that embodied their design aesthetic and philosophy:
Their aim is to design responsible, context driven works that create a sense of place for both the objects they contain and the people that experience them. Strong and rich, yet simple and efficient.
From our conversations came a simple idea;
encompass the whole site in a single element and let everything else flow from there. All the functionality and content contained in a square.
The square serves as a representation of the source (the studio), while the surrounding imagery displays the outflow of their labors (the work).
Strong, rich, simple and efficient.