Otter Creek

Defining a new voice of modern optimism for a Vermont brewery located in the heart of Middlebury.

In 2008 Otter Creek was looking up. They had taken on a new head brewmaster. They were trying new things. They were hand-crafting new styles, and people were starting to noticeā€¦ like winning gold at the Great American Beer Festival for their recently added [Vermont] Lager. And, while their beers were being carefully crafted, their presentation was still anything but.

They needed a new voice that would reinforce the renewed excitement happening within the company, and show their customers (and their competitors) that this was a brewery with a new outlook.

Identity Design : Primary Logo, Sub-mark, and Messaging

Packaging : Bottles

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